From Overwhelm to Efficiency--Sarah Noel Block
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers.
Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led businesses.
She emphasizes the importance of building referral partnerships, leveraging core content like podcasts, and hosting virtual events to foster client relationships.
Sarah also discusses the significance of owning media channels, such as email lists, and maintaining authenticity to attract the right clients.
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And a special thank you to Leadfeeder for sponsoring this episode.
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Make sure to reserve your spot at the best conference for B2B podcasting.
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Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
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Creators and Guests
