Growing Your Small Business from Lead to Cash
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In this episode, Eric talks with Nelson de Miranda, Senior Director of Customer Success at Method. They discuss strategies for small businesses to improve their lead generation, sales, and customer success processes. Nelson shares examples from Method customers and provides actionable tips listeners can implement.
Key Topics:
1. Lead Generation Techniques:
- Nelson discusses the importance of overcoming the fear associated with traditional sales and utilizing social media platforms effectively.
2. Understanding the Lead to Cash Process:
- Explanation of the disconnect between sales and marketing in small businesses and strategies to synchronize these efforts.
3. Efficiency with Method:
- Discussion on how Method integrates with QuickBooks to centralize business operations and data for better efficiency.
4. Importance of Customer Success:
- Insights on how customer success impacts business growth and the importance of managing customer relationships effectively.
5. Content Creation and Engagement:
- Encouragement for small business owners to engage in content creation and overcome the fear of imperfection.
6. Overcoming Resistance to Change:
- Nelson talks about the resistance to adopting new technologies and how small steps can lead to significant improvements.
Key Quote:
- Nelson de Miranda: "Efficiency and resistance to change is really what hurts most SMBs... identifying ways to automate those processes so that your whole business feels less scary when things start to go wrong."
Call to Action:
- Listeners are encouraged to visit the Method website to access a workflow checklist that helps identify gaps in business operations.
Resources Mentioned:
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