Marketing Myths Debunked - Erica Breuer
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer.
They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies.
Erica shares insights on why small and medium-sized businesses shouldn't stress over having a hyper-specific niche or a unique selling proposition (USP). Instead, she advocates for a clear selling proposition (CSP) that simply states who you help and the results you deliver.
They also discuss the significance of translating mission, vision, and values into actionable business practices rather than just statements on a website. Erica's practical advice aims to help businesses adapt and thrive in today's fast-changing market.
https://www.ericabreuer.com/
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And a special thank you to Leadfeeder for sponsoring this episode.
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Email: eric@straightforwardmg.com
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