The Power of Niche: How Podcasting Can Help You Reach Your Target Audience
In this episode, I look at Chris Anderson's book, The Long Tail. In it, he defines six themes of the long-tail age. I discuss these as well as how podcasting fits well into the long-tail space and how we as a culture are firmly planted in the long-tail age.
- The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
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