Using Podcasts for Sales Success
In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers.
Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked questions, and provide product integration information.
He emphasizes the importance of creating private podcast links to protect sensitive company information and suggests integrating podcasts into existing CRM systems for seamless communication.
Eric also highlights how podcasts can serve as valuable training tools for sales teams and bridge the gap between sales, marketing, and product teams.
If you are a sales leader and want to know more about how this can work for your company, please email Eric at eric@straightforwardmg.com
Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.
Make sure to reserve your spot at the best conference for B2B podcasting.
Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
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Creators and Guests
