It's Marketing's Fault

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How do we reach the middle class of the creator economy? Mike Phillips, founder of Marketing Muscle, defines the creator middle class in this weeks episode.

He talks about the Japanese concept of Ikigai and how it creators can use it to improve their businesses.

Mike also discusses the importance of knowing how to take an audience from passive awareness to actually caring, having trust, and ultimately investing in you.

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https://marketingmuscle.online/

YouTube @marketing_muscle

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Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.

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I use Riverside.fm for recording my podcast.
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