It's Marketing's Fault

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Kendall Breitman, Community Manager at Riverside.fm joins me on today's episode of It's Marketing's Fault.

Kendall shares how podcasts allow brands to control their own messaging and directly connect with consumers in an intimate way through audio. She discusses how creating a sense of community around a brand through one-on-one personal connections on social media and in-person meetups is very effective for building loyalty and advocacy. She also points out that starting a branded podcast does not have to be intimidating or time-consuming. Simply recording casual conversations that are already happening internally or with partners/experts can create evergreen content with minimal effort as long as it is consistent.

Riverside.fm
LinkedIn: Kendall Breitman
Twitter: @kendallbreitman

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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

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