It's Marketing's Fault

Welcome to its marketing's fault where we discuss how to do marketing the right way I'm your host Eric Rutherford and I am thrilled today because I have with me Britta Newley She is a marketer and freelance podcast consultant She's also the host and producer of the newly podcast Britta.

Welcome to the show Thanks so much for having me Eric.

I was thrilled that you accepted the invite.

It's been neat just connecting through Mike Phillips and the gym and that group and community.

And so yeah, I was just thrilled to be able to have you on the show today.

Yeah, yeah, I mean, lovely connecting with you too, and excited to learn more about what your podcast is all about too.

Absolutely.

So how about we just jump in since, uh, because I can geek out on podcasting.

I know you can too.

Uh, well, maybe, I'll say I use the phrase geek out.

There's probably, excuse me, there's probably a, a more, more pleasant or pleasing or marketable phrase that you might use for yourself.

But so what was, what was that aha moment that motivated you to jump into podcasting?

Well, I mean, it was more of a not necessarily an aha moment.

I mean, I worked at an agency for about six months as doing sales development.

And one of the primary ways that we helped clients was finding sort of that niche opportunity for them to be able to create a really special relationship with their clients.

And for some of them, that looked like creating some sort of relationship development tool.

And for some of them, a podcast was a great vehicle for that.

And so I kind of watched and learned about, you know, what it's like to start a podcast or the processes and steps.

And when I started working at Adventure Capital Studio and we were needing a consistent lead source, you know, I thought about podcasting.

And as always, I'm the kind of person that I learn by doing, so I have to have some sort of playground to break things.

So I was like, well, okay, probably the best way to do this is to start my own podcast, but I don't want to just start any old whatever kind of a podcast.

If I'm going to do this, I'm going to do it well.

And so I really thought through what I would want to talk about, what would interest me, the kind of guests I would want to have.

And I arrived at this, you know, people always say like, write the book that you wish you would have had when you started your whatever, you know, career journey or X, Y, Z.

And so I thought, well, I'd really love to make the podcast I wish I had at the beginning of my career.

And, you know, it's kind of like, no one ever teaches you how to grow your career, you know, but people talk about it all the time.

And, you know, like we're all supposed to know what that actually means.

And, and also like, like it's not, I mean, it's different for every single one of us that looks different for what, you know, what we're called to and, and what our talents are.

And so I really wanted to create conversations at the intersection of what does it mean to grow your career and to be authentically yourself.

And so, you know, came up with the newly podcast.

practical no BS insights on how to grow yourself and grow your career.

And really, um, I was aiming for the millennial demographic because I just noticed a lot of millennials in particular, myself included, tend to get stuck in service industry jobs or just jobs that don't really fit them.

And there's this opportunity cost or fear or aversion to leaving their current opportunity to try to find something that fits them better.

Because I just feel like we've been through so much collective economic trauma.

It's like the shoe will drop at any time.

And when most millennials were hitting the job market, it was the 2008 housing crisis and then so on and so forth, all of the economic crises that we've had since then.

And, um, so, so yeah, I really wanted to create a conversation that would help empower.

to be able to figure out what it would mean for them to grow their career.

I love that.

I like how you decided, I want to create the podcast that I wish I had in my career, or in my career journey at the beginning.

Because those are real questions.

And I can completely empathize with the...

Everybody talks about growing your career and building it, but it's a very unique process.

Mm-hmm.

It's a very unique process.

So would you elaborate a little bit on what that process looked like?

Has it been just conversations with other people and hearing their stories?

Has it been sort of working through your own story?

What's that look like?

Yeah, this is such a great question.

I think for me, it looks a lot like part self-acceptance and really being part self-discovery, part self-acceptance and part learning from the stories of others.

And for me, the self-discovery has been really embracing what are my strengths and what are my weaknesses.

And I think a lot of people have fear around especially embracing their weaknesses because, you know, we don't know everybody's told they need to be perfect, which, you know, low to BS, but um, yeah, everybody's told they need to be perfect, especially particularly in the jobs fear, like if you have any sort of weakness, you're taught like never reveal it in the interview, never be honest and open about it like It's kind of like that sort of old adage, back in the 50s when they'd talk about like, never reveal your weaknesses to your spouse until after you put a ring on it or something crazy like that.

And what I found, at least for me in particular, my set of opportunities, I don't necessarily like to call them weaknesses, but my set of opportunities.

fell in such an arena that usually three months after I got a job, some of those deficiencies would start to pop up.

And then I realized it really became a breach of trust with my current employer.

Because then I would have to say, well, sorry that you're experiencing this, whatever from me, I have dyslexia and ADHD.

And that breach of trust created just such a high barrier.

I had to like work so freaking hard to earn back that trust after that.

And it just created a really bad trajectory in almost every job that I was in when I wasn't upfront about the things that I knew were not my strengths.

And even sometimes when I would hint at them, it would still kind of blow up a little bit.

But so it's really, so it's like I said, part self discovery.

you know, self-acceptance.

And then I guess I would add to like self-advocacy and being open to advocating for myself in those situations.

And then I just think it's, you know, iterative.

There's, you know, you're always sort of like, whatever your next step is, you'll be convinced this is the thing that you wanna do for the rest of your life.

And then, you know, you do it for six months and then you're like, well, wait a minute.

And I think there's such shame sometimes about like, coming to that place of knowledge of like, well, maybe this isn't the thing.

And I'm not sure what that's about.

I've encountered that with a lot of people that there's like shame and change in your mind and maybe you've experienced that.

But I've really just had to embrace that as like a fruitful moment of like, okay.

I know more about myself now and whatever my next step is, is gonna get me closer to a place where I can thrive and flourish.

Yeah.

Now, I so much to unpack there.

I first I the self discovery aspect that you mentioned, I completely identify that I've been going through that like the last six months or so, and just realizing what why do I run into problems and where where's my strengths, where's my weaknesses.

as you said, honest evaluation, right?

No, no wrong, no right, just what, how am I wired?

And, and that's a hard thing, personally, to come to grips with, because just what you said, you know, we're, we're not supposed to have any weaknesses.

For everybody listening, just in case you didn't realize this, we all have weaknesses, just kind of just kind of letting you in.

This is just sort of a One of those stage whispered things to you guys who are listening.

This is, um, we all have weaknesses.

It's it.

That's it.

Oh my word.

Yes.

And so it's like, how do you, how do you either work around them or how do you play to your strengths?

And I've always, you know, I think not always, but you know, I've learned about that idea as well as playing to your strengths and how can you really focus on those because that's, that's that sweet spot.

that you have.

And it sounds like as part of this journey of self-acceptance and discovery, you're kind of finding where that sweet spot's at.

Yeah, yeah, and I think even more so over the last two years, I've been in a really interesting degree program.

It's an MBA program, but it's focused on like business psychology and social emotional intelligence and they really had to sort of rewrite our narrative and imagine our story in a different light, reframing it so that we can really understand some of those strengths and weaknesses and one of the most powerful things I realized I was in a business class and you know, was kind of struggling and voicing some of these like issues I was having with my cohort and my peers and my professor interrupted me and she said, wait a minute, Britta, I really want you to sit here right now and think really hard about all of the really difficult, maybe traumatic experiences that you've been through in your life.

And how do they make you the best at what you do?

And I was like, wait a minute, okay.

And she was like, and I want you to do this exercise live right now.

Tell them, just rattle off what comes to your head.

And I was like, well, you know, chaotic home.

So I'm really good at reading people.

I'm great at, you know, influencing the temperature of a room.

Cause I was the family entertainer to like make everybody feel good after, you know, crazy stuff went down.

And, and so I also.

that gives me an ability to influence large groups of people or to understand what's gonna resonate with large groups of people.

I'm great at communicating because part of my role in the family was resolving conflicts and not necessarily that was healthy, but that's just a part of my story and that's okay.

And I went on to list a ton of different things and I realized like, holy crap, not only do...

do my weaknesses, help point me in the right direction to where I am gonna thrive.

But even like the difficult circumstances in my life have prepared me to be perfect at what I do.

So that was just like a really fascinating, yeah, it was a fascinating experience for me.

And it's a bit of a paradigm shift too, because for so long, it seems like from what you're sharing, you had this mindset of, oh, this is all the negative stuff, this is the weakness.

And then suddenly you're like, oh, yet, because of that, I have these other abilities that maybe other people don't have.

Right.

I think what's hard is we all have this lens.

Yeah, we all have this lens where it's really difficult for us to see our strengths.

And I mean, it's negativity bias.

It's the way our brains are designed, like survival, right?

Like they're designed to find the bad thing and all of the good things to keep us safe.

So, you know, it makes sense, but for me, it made me realize like the importance of really surrounding myself with like-minded individuals.

that can reflect me back to myself accurately, both my opportunities and my strengths, but particularly my strengths.

And that's where we met in the gym, not the actual gym, but the community, the creator community.

And that's been one of finding groups of people that are like-minded in their approach to growing their career and what they're passionate about.

has been really helpful in helping me understand my strengths because I can have those accurately reflected back to me.

And there's so many, yeah, there's so many times when I've just been in like, you know, despair about wherever my career is at and I've been able to go to those communities and say like, this is how I'm feeling you guys.

And, you know, they can reflect back to me like, yeah.

Three years ago, I was in crazy amounts of debt and had no idea what the hell I was doing with my life and blah, blah.

And, you know, so just, I think, making yourself, reminding yourself you're not alone in this self-discovery as well, I think is a really important part of career growth.

That is so true.

It is, you're not in this alone, getting, surrounding yourself with a community that is encouraging and moves you forward.

And that, you know, that kind of jumps in because you had mentioned, you know, just ADHD, dyslexia, and, you know, the challenges you've experienced in the workplace.

But yet, like, when you and I chatted last, you know, you were telling me, it's really a superpower.

And, but people don't realize that.

So would you share just how that is a superpower?

Cause it gets a bad rap, right?

It gets a bad rap everywhere.

But I'd love to hear, and let the listeners understand too, like, man, tell me the good stuff.

Yeah.

Oh, okay.

So there's so many levels I could go into about this.

I could go like even as nerdy as like what neuro, how neurochemically like to activate different parts of your brain when you know that you're ADHD.

But when you really understand what makes you tick and one of the particularly magical things about ADHD is the ability to hyper-focus and just plow through an insane amount of work in a short period of time.

Um, understanding how to harness that hyper-focus makes me an insanely valuable employee, um, because I can get the work done of two or three people at once.

You know, I can do sometimes if I'm really like honing that hyper-focus, I can do a week's worth of work in three hours or something like that.

So, um, yeah, so what's, um, so that's a huge strength, I think, but, you know, we just, people tend to.

ADHD really isn't attention deficit, it's attention misplacement, right?

Like we just haven't learned how to place our attention correctly.

And sometimes we have control over how we place that and you can learn how to harness that and sometimes you don't and that's okay.

But that has been a huge strength for me.

And then also, you know, it gives me a really intense intuition because there's the all destruction, the brain, the DNS in particular, which is, I can't remember the acronym for it, but it's a part of the brain that helps us like recognize patterns.

And the DNS in particular, it competes with this other portion of our brain in a way that neurotypical brains don't happen, but at the convergence of those competing attentions inside your brain happens like the most creative ideas.

And So embracing that, like embracing that tension and that struggle has given me incredible creativity and ability to really shine above my peers in ways that neurotypical people can't.

So.

Wow.

So hyper-focus and then the ability to innovate and see the connections between things.

Like to me, those are so needed in the marketplace.

Right?

I've worked for companies where everything is so siloed and everybody's been in the industry for 30 or 40 years.

and it's group think and like they don't see the connections outside their silo.

And the hyper-focus thing too, right?

It's the efficiency aspect of it.

I love that.

I had no idea.

No idea that was part of the superpowers of ADHD.

How do you, so are you able to communicate that?

I'm curious, like how do you help people understand that?

Well, for me, it's been embracing sharing more pieces of my story, both in the interview process when I'm interviewing for a job, and just as I'm at a job, like calling out my experiences of, oh, yep, that was, you know, a moment of ADHD, but like being open to sharing that with people so that they can understand how it starts to play out and then they start to see it as an asset instead of, you know, a weakness.

instead of like hiding my experience of ADHD and trying to like mask it and not let people in on that on both the struggle and the joy of it.

Um, yeah.

And I think what's really interesting for me in particular about the way I've navigated this ADHD has been being very intentional about making sure I mention it in every single initial interview.

Um, and describing it, mentioning it in the context of a story that highlights a strength of mine.

So like for instance, I'm a great multitasker because of ADHD because my brain needs a certain amount of task load to stay focused.

And I've started to understand what that I've played with the balance of that task load.

So I know how I can run most efficiently.

And so I mentioned in interviews, you know, I'm great at multitasking because of ADHD, you know, and for that reason, that's why I want to work at an organization that's really fast paced and doing innovative things.

And nine times out of 10, people see that as an incredible strength because it's not something that wanes.

Like it's something inherent about me that's not really ever gonna change.

So, yeah.

love that.

And I know it sounds then too like, you know, as we as you and I had talked before with your podcast, a lot of these conversations came up, it sounds like, in terms of, you know, just how do you how do you deal with different aspects of life within your career?

And personally, I would have never thought like ADHD is like...

a hindrance, you know, to any job.

I don't know that I would have thought of it in a superpower category, but I wouldn't have thought of it as a as a negative.

I would have called it neutral.

You know, it's just.

So it's great hearing that now we.

You've been you've had your podcast now like 40 ish episodes.

I'm going to say plus or minus because I can't remember the exact number.

I want to say between 40 and 50.

OK.

So.

You're in the, in the throws of, do I rebrand or not?

So what would you do?

Like, I know I'll finish this sentence here in a second.

I'm so sorry.

I'm stuttering all over the place.

Um, what is, what's the impetus that's, that's leading you to this, this question.

And like, what have you discovered?

in the process and I know you're not quite at a decision yet and that's totally cool.

In fact, I think that's it.

I think this is an awesome place to just camp for a minute because so many people out there podcasting and otherwise they're in the unknown in between.

So I don't know if that question makes sense.

Yeah, oh, absolutely it does.

So what I found, and to be perfectly honest, there is a need for the podcast that I've made, the No BS Insights for Millennials, but nobody that's a millennial is searching for how do I grow my career, or how a millennial should grow their career.

That search behavior isn't happening on the internet.

So we're going back to SEO now, marketing, there you go.

And but you know, as all of the marketing really comes back to human behavior.

So I was thinking like what is a pain point, a direct pain point that I have and have had in my career had to overcome.

And what is a direct pain point that someone might be so activated by that they would be compelled to really search for answers on the internet.

And there's this crazy saying, this is kind of a backstory.

Hashtag ADHD, always do that.

But one time I was talking to a friend and she was telling me about her natural medicine degree that she was doing.

And she was saying, you know, the craziest thing that I've learned about natural medicine is that oftentimes in nature, the cause of the disease and the cure for the disease exists right next to each other.

Like plants in nature, like growing, like ivy, like poison ivy will grow right next to the thing that.

is able to remedy it.

And so that kind of opened up a thought train for me in terms of ADHD.

Like, this is the thing that I've been most ashamed of and embarrassed about that's influenced my career, the thing I've tried to mask and hide the most.

I wonder if this is sort of the key to unlocking everything for me and helping unlock things for other people.

And what if I was open about it and maybe that could really be a useful thing.

And so I've been making a lot more content about ADHD and how that shows up in my life in good and bad ways.

And as I've been making that content, I've just been learning and growing and understanding that like, wow, this is a conversation that people are really hungry for.

But there's that fear in niching down, because it's like, we all think, every marketer will be like, gosh.

niche down already and like, you know, it's so easy for us to look from the outside and like judge people for not niching down.

Um, you know, cause that is like the key, but I really think of it.

There's like that FOMO, right?

Like, what if the person that I want to hear my podcast doesn't get it because they feel excluded by whatever the niche that I've created.

And, um, and then I thought, okay, well, I mean, How many Brene Brown podcasts have I listened to?

Like hundreds probably.

And am I a therapist?

No, I am not a therapist.

Like how many like weird Joe Rogan podcasts have I listened to?

Like, am I a Joe Rogan fan?

No, I'm not in general, I'm not a Joe Rogan fan.

Like, or Andrew Huberman, like, am I a neuroscientist?

No, but I've listened to thousands of, you know, hours of Andrew Huberman and really gotten a lot from it.

So.

But the thing that I noticed that their particular niching down does, and just niching down in general, it's like that analogy, like when you're using a garden hose, you would think like in certain circumstances, it's better to spray wide and then you hit the most amount of people.

But if you spray wide, you only get like a millimeter deep, right?

And you don't really reach all of the corners of the garden.

But if you...

you know, if you focus and concentrate that water, it can be powerful enough to like, flood a plant or you know, water is so powerful that when it's focused well enough, it can cut through rock.

So like, I think I'm trying to look at the niching down as like it's going to focus my impact a little bit more.

And I'm still scared.

I'm still I was about to say a really big square word, but I'm still like You know, I'm still totally effing scared about it.

The FOMO is real, man.

Yeah.

First, thank you so much for just kind of going through that because the fear is real.

It is so real.

I know just putting yourself out there in general, like for me, I am like a huge introvert and so who's very private.

And so just, I mean, I remember.

this time last year, even on LinkedIn, I really wasn't engaging on LinkedIn.

I finally just went, okay, I'm going to start throwing stuff out there.

I was terrified.

Doing a rebrand on your show and really maybe even, I don't know, changing the title, doing something, but basically drawing attention to maybe the ADHD, you know, in the business world.

As you're wrestling through this, I mean, the fear is real and very understandable.

Because it's like, oh, no, what if?

It seems like, oh, no, what if I'm found out?

I don't know.

I mean, that even though even though it's very much what you're talking about, it's a superpower, it's a strength.

And people are really leaning into it.

And they're like, yes, tell me more.

It's terrifying.

Oh yeah, mm-hmm, mm-hmm.

Because there are those people that do judge you for it.

And you do get excluded from circles when you share certain bits of yourself.

But I just try to remind myself, I don't wanna be in those effing circles anyways.

If they don't get to, if they don't understand this really incredible part of me, screw them.

I don't wanna be at that job or organization that views me as a liability.

So you talked about some of the fears of doing a rebrand on your podcast and really just sort of going with that group and that focus.

So let's flip the question and say, because you're in the midst, so what are the fears of not rebranding or not changing the focus?

Because I think there's like, it's not just one sided, right?

There's something moving you towards that.

So what's the fear of not changing?

Well, um...

One of the things that I've realized is people have been kind of freaking out about AI and how it's gonna change our world.

I've realized that one of people's differentiating factors moving forward since the dawn of AI is going to be their humanist, their humanity, the mistakes they make.

It's what makes them not a machine, right?

And people crave the not machine experience because it's easy to be perfect now because chat GPT, click of a button and you can create a perfect article, right?

Um, so in relation to, you know, the fear of not niching down, I'm afraid I'm going to get lost in this sort of sea of sameness and that I'm going to become sort of a milk toast, uh, watered down version of myself in podcast form.

And that the people that really need to hear the message of the guests that I have will won't find it.

Um.

because it's not drawing them.

It's not like that neon sign that's flashing and like, this is what you need, you know?

Yeah, so there's definitely that fear for sure.

And I think it's a reasonable fear too, because it's like you see it's two sides and you're wrestling through, okay, which way do I take?

And like there's no easy decision because whether you rebrand or whether you don't, both are actually decisions.

You know, one just feels like it could be easier, but yet you're making a decision.

And I say this as...

somebody who's recently gone through a rebrand, somebody who's wrestling with a lot of this stuff as well.

And it just stinks.

Like it is just a sweat through your shirt painful time.

Yeah, yeah, it is.

So let me just ask one thing about the show, a little bit of the format, the way you've been doing it, because from what you had shared, you've been doing live streams and then taking that and repurposing into a podcast.

So what advantage does that have?

Because I'm a huge proponent of repurposing and I think the podcast can be the result of repurposing or sort of the source for the repurposing, I'd love to hear just your experience with using the live stream for that.

Yeah, I mean, there's a couple of different key components of research that went into that.

But really the origin of me doing a live podcast was in one person.

Like I can't do all the things.

And so what's the easiest way to distribute a particular type of content is like doing it live.

Because then I don't have the issue of like letting my perfection get in the way of releasing an episode.

Like...

I don't have to take the time to manually post everything.

You know, it's just there out on the internet.

And it was a big risk.

But again, that's part of like knowing my strengths and weaknesses.

One of my weaknesses is letting perfectionism get in the way of my creativity.

And so I designed my podcast in such a way to be live to mitigate that weakness of mine.

And...

And the other thing, like I did a bunch of research on live streams versus others and versus other ways of releasing content.

And I found some really fairly compelling statistics on how live stream content is more readily, like 25% more likely to be engaged with after the fact versus like overly produced, particularly video content.

Because there's something special about that, like in the moment experience that people really gravitate towards, particularly Gen Z is really interested in things that aren't highly produced.

like that and didn't realize that about the live content that it's more engaging after the fact.

So and as somebody who has tried a couple of times to do live streaming and failed cataclysmically both times like technical anyway we won't go there we're repressing those That in itself is its own a little bit of a scary thing too.

It's like, cause you're going live.

It's like, there is no edit.

It's like we're, we are, we're walking across the wire and in real time.

Do you feel like the more you've done it, the more comfortable you've gotten with it?

Yeah, I definitely feel that.

I think the more I've done it, the more I've realized that sort of the magic of being in the moment and being in that, like we've talked about that sort of in between space and uncertainty together, it creates a really interesting bond between the host and the guest.

Cause it's like, all right, here we go.

No turning back.

It's like you're at that, you're at that like precipice of the, of the roller coaster and you kind of look at each other before you're about to like drop.

And you're like, well, I guess we're doing this.

Which, you know, there's some magic in that.

And I think that's really cool, something I've really loved experiencing.

But also too, it, for me, it forces me to be more intentional about my preparation, which actually has made a lot of the conversations I've had with people that much more rich because I've done more intentional work on the front end to get to know more about.

them and how they think and what topics they want to talk through and where their expertise lies and helps me guide the conversation in a way that's more exciting and more productive in the moment.

I love that.

Let me ask just a couple of technical questions, just beyond, because I'm, like I say, I've crashed and burned.

So I just, I'm fascinated by how to do it right.

So what are you using to, I guess, what platforms are you live streaming on?

And then what's that look like?

Yeah, so I think when you start the live stream exploration journey, you really have to know where is the primary audience you're aiming for and what live stream platform is going to be most compatible with where that audience exists.

So originally, I selected the platform that you use and found that it wasn't Sepadico with LinkedIn.

and did some deep dives and realized that LinkedIn has a really particular relationship with a particular live stream platform that makes it insanely easy to do live streams and completely seamless.

But like, I had to go with that platform if I was committing to this LinkedIn audience.

And it was a little more expensive than I wanted, but it's where my audience existed and I needed to follow that instinct.

So yeah, it's just like really understanding your audience and understanding which platforms are compatible with how you want to reach them.

So the one I use is Restream, Restream.io.

And what's nice about that is it live stream, it multicasts.

So it live multicasts onto YouTube, LinkedIn, Facebook.

I could also do Twitch and Discord if I wanted at the same time.

But yeah, it multicasts at the same time to all of those.

Wow.

Okay.

So that sounds fascinating.

I do have a logistics question kind of to go with that.

So when you do live streams, is it the same time every week, same time, same day every week?

Is it a little bit everywhere?

Because I was curious about that because like when I schedule podcast interviews, you know, I send a calendar link and people pick and you know, you can kind you know, 1030 a.m.

on Wednesdays or how does that work?

Yeah, well, since I'm one person running a podcast, I've really had to simplify it for myself.

At first it was like, well, let's cater more to the guest.

And then it just became a scheduling nightmare and had a couple of biffs myself with times and not to like overbang the gong of ADHD, but as someone with ADHD, my schedule needs to be very simple and consistent.

Otherwise I just tend to miss things.

And, you know, so I realized probably the best idea was to do it same time, same day, every single week.

And, and also that creates a level of, or created a level of trust with my audience because they knew they could expect me same time, same day, every week.

So even if let's say, you know, I'm having a busy week at work and I didn't get to promote the podcast as soon as I wanted to, you know, since I, you know, the podcast comes secondary to the things that I'm doing in my nine to five, then people still would know, oh, well, if I show up at this time, this day, I know for sure that there's gonna be this podcast.

And then it creates a little bit of mystery too sometimes as people are like, oh, I wonder who's gonna be on the podcast today, so yeah.

that any challenges with people like I can't I just can't do that time Yeah, there have been some challenges with people that haven't been able to do that time.

But, you know, if the guest has an important enough message, I've, you know, or like a particular niche that I really want my audience to learn from, I've made exceptions where I've like done recordings and then the nice thing about Restream is you can re-stream a live recording.

And you can schedule it just and it and then it deploys just like as if it was any other live podcast and you can Restream on loop if you want and I could restream it like five times in a row, but um, but yeah So so that's really helpful I think at least it has been helpful for me just in terms of streamlining But also, you know knowing when to bend those rules Okay, that sounds brilliant.

Like that's all kinds of brilliant.

I did not know all of the benefits of streaming in that capacity.

I'm gonna definitely dive deeper into that because I can total, my mind's just swimming right now.

Like I'm having to just stay in the conversation right now.

Otherwise I could go off on a tangent just on my own thoughts.

So you've given me a lot to think about the rest of the day, I'm pumped.

Cool.

As one last thing before we wrap up, any takeaways that you would like to leave our listeners with.

Yeah, um...

The longer you avoid really addressing, accepting your insecurities, the longer you are going to stay in jobs and spaces where you won't thrive.

And the sooner you embrace those parts of yourself, and I'm not saying you have to love them, you don't need to be like, sweet, I forget things.

But as long as you embrace them, then it's like trying to walk through a room filled with furniture with the lights off.

You're gonna stub your toe, you're gonna like.

stumble over things, you know, but if you turn the lights on, like you see the right path.

So if you shine the light on those things that are hard about yourself to accept, you can make them not stumbling blocks anymore.

And eventually, I hope, you could also make them assets.

But, you know, starting with accepting and seeing them for what they are.

means that you don't have to stumble and struggle in the same way.

So yeah, if I could implore anyone, just embrace, embrace the, you know, look at those painful parts, embrace those parts of yourself and all of that information is going to help you find people, places, and things that help you thrive.

Wow.

So like a whole lot of levels there.

Like, and it's as I'm listening to it, I know the listeners will as well.

It's like, okay, first, it's I mean, that resonates with me personally, just in my life and my job and everything else.

And then I'm like, because that's the way my brain works.

You know, I'm a marketer.

And I'm like, Oh, my word.

Yeah.

And if I do that, then you know, that whole voice thing that all that whole which everybody is talking about, and most people sound just like everybody else, and yet they're trying to find their voice, but yet, just like you said, the humanity is what makes us different than the AI.

The humanity is what makes us unique, and that's what draws people to you.

Yeah, yeah.

When I started my podcast and I was kind of hemming and high over things, one of our friends in the gym, Trevor Van Warden, gave me just some brilliant advice.

And it really helped me embrace whatever it ended up being.

But he said, you know, don't be afraid to build in public because at build and iterate in public because I know you think that it's going to repel people, but it's exactly what will endear people to you.

Because people love being able to say, I listened to the Nuuly podcast when it was just her in a room talking to herself.

Or, you know, like kind of like the same that people are like, oh, I saw Nirvana when there was just this silly little like dive bar and nobody was there.

And like, people love that.

People love being a part of that journey with you.

And, and even, you know.

Employers love being a part of your development journey as you learn to succeed on your own.

Oh my word, that is so true.

That is so true.

As we wrap up, if people want to know more about you, more about your podcast, more about your business, where would you like them to go?

Yeah, well, one last thing I wanted to mention is I'm, as part of my MBA program, I'm getting ICF coaching certified.

And so I am accepting new coaching clients for a very reduced fee because I'm still in my practicum hours.

So if anybody's interested in coaching, me coaching them and navigating some of the strength, weakness stuff in terms of helping them find a career or career paths that might help them thrive, like...

I would love to help you.

So you could DM me on LinkedIn, but probably the most productive platform to find me would be on LinkedIn.

You could also find me on Instagram.

So my Instagram profile is at newly underscore grow underscore career.

Slide into my DMs if you want.

And then also you can find the Newly podcast.

I'm a little behind on making sure all the live episodes have published, but.

But there's about 40 episodes right now live on all relevant podcasting channels.

So Apple Podcasts, Spotify, anywhere you would find a podcast.

But yeah, you can just search The Newly Podcast.

Don't search Newly Podcast because that's some other religious thing that I don't.

So The Newly Podcast.

It'll be obvious.

You'll see half my face and like neon stuff and pink and black.

So yeah.

I love it.

So if you're listening, make sure to search for Britta on LinkedIn.

That's where she and I have interacted.

Check out the podcast.

Definitely reach out to her with questions.

Britta, this has been just a delight today.

I'm so thankful for this conversation.

I've learned a ton.

I'm excited to go back and edit this so I can take notes and just kind of.

go deeper into all the things that you shared.

So thanks so much for joining me today.

Yeah, thank you, Eric.

This was a wonderful opportunity.

It was very fun.