It's Marketing's Fault

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In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Kevin Biebelhausen, an investor and business owner with a diverse background in music, healthcare, and technology. Kevin shared his journey from studying and performing opera to acquiring and running a textile business, and being a partner at Fruition Capital.

Kevin emphasized the importance of understanding the motivations behind acquiring a business beyond financial gain. He highlighted the significance of community involvement and long-term perspective in business ownership, especially in the context of Main Street businesses.

We delved into the world of small business acquisitions, discussing the opportunities and challenges in the market. Kevin shed light on the inefficiencies in finding and validating deals, the need for operational efficiency, and the role of marketing in different types of businesses.

Kevin's personal health scare served as a catalyst for pursuing his dream of business ownership, emphasizing the value of seizing life-changing opportunities. He encouraged listeners to explore entrepreneurship and investing in small businesses, emphasizing the potential for personal and professional growth.

https://fruitioncap.com/
https://bibelhausen.com/
https://www.linkedin.com/in/bibelhausen/
https://bibelhausen.substack.com/

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