It's Marketing's Fault

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jon Morris, founder and CEO of Fiscal Advocate, to explore the financial intricacies that professional service firms often overlook.

Jon shares insights on the critical role of gross margins, emphasizing the ideal range of 50-60% for profitability and growth. He discusses the importance of understanding financial metrics, such as cash reserves and EBITDA, to make strategic decisions. Jon also highlights the significance of a robust finance department in scaling a business, drawing from his experience at Rise Interactive.

The conversation delves into the challenges of managing expenses, the necessity of strategic planning, and the value of building a business that prioritizes quality service and client retention.

Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable guidance on aligning financial strategies with business goals.

https://fiscaladvocate.com/
https://www.linkedin.com/in/jonmorrisramsayinnovations/