It's Marketing's Fault

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David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault.

Key takeaways:

• Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailings
• People perceive handwritten notes as one of the most personal forms of communication
• Automating handwritten notes helps brands stand out in a crowded inbox
• Nonprofits see significantly higher re-donation rates when sending personalized thank you notes
• Integrating handwritten notes into existing tech platforms makes the process scalable

https://www.handwrytten.com/
Consumer Outreach Survey: https://www.handwrytten.com/consumer-survey/
LinkedIn: https://www.linkedin.com/in/davidwachs/

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