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In this episode, we delved into the crucial aspects of SEO and backlinks with Max Gomez Montejo, the dynamic Chief Marketing Officer at NextNet Media. Max emphasized the significance of having a comprehensive SEO strategy that goes beyond just focusing on branded keywords. He highlighted the importance of patience in SEO efforts, likening it to a marathon rather than a sprint.

Max stressed the need for a holistic approach to marketing, emphasizing the correlation between different channels and the importance of an omnichannel strategy. He discussed the role of backlinks in building authority and driving organic traffic, explaining how quality backlinks from relevant sources can significantly impact a website's rankings.

The conversation also touched on the role of technical audits in identifying and addressing website issues, such as page speed, duplicated content, and backlink quality. Max provided insights into the technical SEO audit process and how it helps clients understand and rectify critical website issues.

Max highlighted the importance of having a plan and executing it diligently in SEO efforts. He emphasized the need for a purposeful approach to SEO, backed by expertise and a clear strategy. Max's key takeaway for listeners was the essential role of SEO in driving website success and the need for a well-thought-out plan for long-term SEO success.

https://www.thehoth.com/
https://nextnetmedia.com/
https://www.linkedin.com/in/maxgomezmontejo/

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