It's Marketing's Fault

In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Ramiro Velasco, founder of GoAvance, about the unique challenges and opportunities of entering Mexico's e-commerce market.

Ramiro shares his journey from engineering to marketing, highlighting the practical and philosophical motivations behind GoAvance. They discuss the importance of influencer marketing in Mexico, the barriers to entry for foreign brands, and the evolving landscape of e-commerce in the region.

Ramiro also touches on the role of AI in marketing and the significance of strategic partnerships. Tune in for insights on how to successfully navigate Mexico's burgeoning e-commerce scene.

https://goavance.com/
https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/