It's Marketing's Fault

In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Eitan Koter, co-founder and co-CEO of Vimmi, to explore the transformative world of shoppable videos and social commerce.

Eitan shares insights into how platforms like TikTok are revolutionizing e-commerce with features that allow users to make purchases directly from videos. The discussion delves into the rise of video commerce, highlighting its impact on consumer behavior, particularly among Gen Z and millennials.

Eitan explains the importance of authentic, short-form video content in driving engagement and conversions. He also touches on the integration of social media platforms with e-commerce, offering a seamless shopping experience.

The episode provides valuable strategies for brands looking to leverage video content to enhance their marketing efforts and reach new audiences. Whether you're a seasoned marketer or new to the digital space, this conversation offers practical advice on navigating the evolving landscape of social commerce.

https://vimmi.net/
https://www.linkedin.com/in/eitankoter/